More and more companies are committed to social causes and the protection of our planet. B Lab is a non-profit organization that awards B Corp certification to these kinds of companies. ‘B Corp’ stands for Benefit Corporation, and only companies that are visibly and consistently committed to improving the world on a societal level are eligible for the B Corp label. Based on their core beliefs, B Corp companies strive for a healthy society, a healthy economy, and a healthy planet. That’s why Winclove Probiotics was honored to be awarded the B Corp certification in November 2020.
What makes a company a B Corp?
B Corp-certified companies voluntarily pursue the highest standards in terms of social and ecological impact, act responsibly, and operate transparently. They are aware of how their actions affect society and use their business power to do right by the world. With every decision they make, they take into account the impact on their employees, customers, suppliers, society, and the environment. B Corps pursue a variety of goals, including a sustainable economy and enhanced inclusiveness.
“Using business as a force for good.”
278 questions B Impact Assessment
Even though there are currently more than 3,600 B Corp companies worldwide, a B Corp certificate is not easy to come by. The application procedure involves a comprehensive assessment, an analysis by B Lab that looks at evidence to support eligibility, and a two-hour interview. We started this process back in October 2019 by evaluating whether B Corp certification would be feasible for Winclove Probiotics through the B Impact Assessment (BIA). The BIA, which consists of 278 questions, helped us to determine our impact on people, the environment, and society. The research we did as part of this assessment not only focused on ‘what’ we do, but also on ‘how’ and ‘why’ we do things.
Very proud of our certification
Becoming B Corp certified confirms that our strategy is sound, and that we practice what we preach. In the years to come, we will be working hard to earn a higher B Corp score. We have always done everything in our power to be ‘the best company in the world’, and we experience this drive in our company culture every day. Our B Corp certification means that our commitment is now also visible to others, and we’re very proud of that.
B Corp in the future
We are now part of a group of companies that are joining forces to create a better world, including Fairphone, Tony’s Chocolonely, Dopper, Seepje and Triodos Bank. At Winclove Probiotics, we already had all the ingredients we needed to become a B Corp before being officially certified. We are a B Corp every day, because of our corporate DNA and the values we hold. Ensuring diversity both within our company and our probiotic products, our social projects in Amsterdam-Noord, and minimizing our ecological footprint were already very important to us. Now, together with this group of powerful B Corp companies, we can achieve more for the world and for the next generation. We also hope to inspire all our business partners with the emphasis on our societal goals as confirmed by our B Corp certification.